About the founder

Parthiban Selvam.

Founder of PSV Lifestyle Systems™. Over 20 years of practical experience in fitness, coaching, transformation and fitness business development, starting in a ₹50-a-month gym in Chennai.

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Why PSV exists

People rarely fail for lack of information.

They struggle because they lack structure, consistency and accountability. Over two decades of coaching, Parthiban saw that transformation needs more than workouts: it depends on discipline, habits and lifestyle. Time spent running fitness businesses taught him the same rules apply to teams, operations, sales and growth.

Training affects discipline. Nutrition affects energy. Recovery affects performance. PSV Lifestyle Systems™ brings these lessons together into one connected system.

“I'm not building another fitness brand. I'm building a system for a stronger life.”
Parthiban Selvam, Founder

Parthiban Selvam posing during contest preparation

Credentials

Experience you can check

22+Years in fitness · full-time since 2007
DiplomaFitness Instruction Diploma
NASMPersonal training study and certification
2ndTamil Nadu State bodybuilding · district-level competitor

The journey

From a ₹50 gym to a system for life

Parthiban Selvam on stage at a bodybuilding competition — On stage at a bodybuilding competition.

Childhood
Bricks before barbells
Running, cricket, push-ups and squats, plus improvised strength work with small dumbbells and bricks, encouraged by his parents.
2003 · 8th/9th standard
Vivekananda Gym
His first gym: ₹50 a month, guided by Ravi Master. He trained, and watched how trainers worked.
Early years
Body Magic Gym
An underground gym at ₹250 a month under Mohamad Master: lessons in discipline, consistency, observation and training culture.
2004
First trainer job (part-time)
His first role as a part-time trainer, at a salary of ₹1,000. Alongside work, he completed a Fitness Instruction Diploma and later NASM personal training study.
2007
Full-time professional
Began working full-time as a professional Fitness Instructor, the start of a career across training, coaching and fitness management.
Competition
District and state stages
Competed in bodybuilding at district level and placed second at the Tamil Nadu State competition.
2005
A major accident
Significant muscle loss in his left arm, hospitalisation, and about six months of intensive recovery.
Atiliers Gym
Learning from a legend
Trained under his mentor Arasu Anna, who shaped his view of athletes, bodybuilders and gym culture. At Dhanub Apartment Gym, Medavakkam, he learned that a gym changes people, not just bodies.
2014
Shoulder surgery, and a comeback
A torn left shoulder muscle, surgery with two screws, and seven to eight months of recovery. He returned to contest preparation.
Today
PSV Lifestyle Systems™
Founded in Chennai to bring coaching, education and business systems together under one framework.

Career

Every seat in a fitness business

Parthiban's work moved beyond workouts into operations, team development, sales, customer experience and business consulting. That breadth is why PSV can coach individuals and advise businesses.